Loco for Four Loko?

      A society filled with faster- bigger and more more more is certainly no surprise to any of us  We live this life everyday and most of us participate in it in some way and wouldn't know what to do in a society with out this lifestyle. Everywhere you turn, there seems to be a new product that sells this concept to our culture.

     What is the newest to hit the college campus life? Caffeinated alcoholic beverages! Essentially they are selling that you get drunk faster, party longer and have a better time! And we are not talking a little bit of  alcohol and caffeine mixed in- we are talking 3-5 beers and one cup of coffee woth in one can! ONE CAN! If we start to do the math for a college kid if they drank one of those in 60 minutes, they could potentially be drinking 9-15 cans of beer in one hour! Multiply that by several hours of drinking and the potentially more of these types of drinks, other mixed drinks, shots and beer they are drinking- we have a recipe for a disaster, even a lethal disaster! These upcoming popular drinks branded by tha names of Four Loko, Joose, and Sparks to name a few are even called the new "liquid cocaine" by some.

      Is it on our campus-without a doubt! How does this affect our athletes- they contain banned NCAA substances for one, they can cause major dehydration, and leave students and athletes susceptible to dangerous situations. Be aware and educate! Without the knowledge yourself, you are unable to share with our student-athletes and even your own children.

http://voices.washingtonpost.com/blog-post/2010/10/four_loko_fears_run_rampant_ac.html

http://www.cbsnews.com/stories/2010/06/17/health/main6592444.shtml

http://www.nytimes.com/2010/10/27/us/27drink.html

http://articles.cnn.com/2009-11-13/health/caffeinated.alcohol.illegal_1_caffeinated-alcoholic-beverages-bud-extra-principal-deputy-commissioner?_s=PM:HEALTH